Case Studies online marketing

• a showcase for Web 2.0 ‘done right’
• site built upon web standards and accessibility
• easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
• ranked search result based on peer reviews and user feedback

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• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

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As a brand owner, it is important to recognize the role in which search marketing plays in the wider marketing mix and understand that it is more than sprinkling a handful of keywords on pages. Natural search marketing or search engine optimization is more than just keywords.

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• On page 1 for “website hosting” in Google within first 8 weeks
• Hosts over 12 million members
• Sustained high search engine rankings since early 2004

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• Turned a loss making site into a profit center
• Now generates over $5000 per month in Google AdSense revenue
• Over 86,000 pages in Google
• Traffic levels in the hundreds of thousands of visitors per month

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• Went from loss-making venture into a profitable web project
• Google AdSense revenue regularly exceeds $10,000 per month
• SEO techniques turned Innsite into an ongoing revenue stream
• A free service for users, yet still profitable for us

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• 2500 new pages in the index
• Blog strategy gains inbound links
• Blogging a huge success

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• Better newsletter tracking
• Maintained best practices
• Improved communications with members

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• Revenue has doubled every quarter
• Website drives catalog readers to buy
• Blogging a sales success

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• Online orders have increased over 500%
• Over a 350% increase in site Traffic
• 9,000 unique product pages indexed in Google

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